The direction of innovations in a socially oriented innovation society concern the technical domain as driving force (industry 4.0, fabrication by 3D-printing or more efficient organisation structures) in close association with the social and interhuman domain. Compatibility of professional life with care for children and elderly, collegiality in the immediate working environment, with competition amongst working groups and companies increase personal satisfaction and efficiency, thus augmenting the productivity of the entire society.
The setup of a powerful european digital economy increases the economic potential and avoids externally imposed digital coordination and transnational synchronization.
The term socially directed innovation society 2011 was initially uncommon, then considered in social sciences (2014, (1)), while remaining unusual (2016) in the Anglosphere. Its potential derives from the closely associated technical and social inovation in an self-reliant european development. The some time ago negociated Transatlantic Trade and Investment Partnership (TTIP) and Trade in Services Agreements (TISA) may lead to a "methuenisation" of Europe (Methuen treaty UK/Portugal 1703 -> from world power to decline) under a "win/win" strategy (2) of the "roast and crumbs" type. European citizens should not be satisfied with crumbs, modify or reject such treaties and initiate themselves a trend-setting social innovation society.
Goals comprising the entire society have to inspire especially young people, like the announcement of the moon landing within 10 years by president Kennedy. Thousands of young people became engineers at the time to participate in this challenge.
The production of affordable liquid fuels for example from electrolytically produced Hydrogen and waste CO2 from industrial or burning processes ("kill the climate killer") can be advanced in the course of the energy transition phase. Combustion motors or fuel cells for electricity generation could be operated with these CO2 neutral fuels. Heavy and unhandy lithium batteries with substantial loading times would then become less important.
It seems of equal importance to liberate the society from the concept of economic growth by products with intentionally shortened lifetime (obsolescence). Such overreaching consommation societies (straw fire economy) enrich big corporations while people may sink into poverty due ever increasing buying requirements despite citizen's interest in a stable economy permitting the acquisition of real estate property for housing, optimal education for children, stable employment and sufficient retirements funds and care for the elderly. Such economy avoids the abuse of human work and innovation forces for straw fire goals, protects the resources of the planet and generates social coherence for the departure into a new european development phase.
A society aiming at future success will generate first its funds prior to spending them. Systematic distribution of savings by the government under aspects of egalitarianism increases discord for the giving ("too much") as well as for the receiving part ("not enough"). The potential for private investment like into maintenance of houses ("roof over the head") diminishes like in the real existing socialism of the late GDR (German Democratic Republic). This lead to substantial discontent within the society. As a consequence people will work increasingly according to the rules of foreign investors instead of shaping their society preferentially with national funds funds. Earning prior to distribution has the potential to prevent such developments.
The cultural diversity is a characteristic feature of Europe. The long term goal cannot be to generate a melting pot with a potentially uniform language. The challenge is, on the contrary, to succeed with the development of a stable union formed by a multitude of nations while maintaining at the same time the bundled cultural diversity. European projects for border security (Frontex), civilian aviation (Airbus), defense (airplanes, drones, ships, tanks) or space projects (Ariane, Galileo) will increase european technological innovation capacities.
The horrors of two world wars favoured the creation of the European Union. As the past gradually vanishes from the focus of present Europeans, the future potential of the European Union consists in the elaboration and realization of new concepts emerging from the intellectual diversity, characteristic for the people of this region. The realisation of these goals at a national level can be promoted by forward directed political parties like Deutsche Fortschrittspartei, Aufbruch für Deutschland or Europa as well as by existing parties.
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